Ford’s Tweetup Achieves Guiness Book of Records

Ford’s Fiesta Movement Awards Celebration at the Palladium in West Hollywood held on December 2, 2009, set a Guinness World Record – not for the most economical car, not even for the longest cigar or cabbage roll in the world - for the most people to ever attend a Tweetup.

It’s quite amazing what companies and individuals are doing with social media.  But Ford, a company struggling to make a comeback – is leveraging the power of Social Media – not only to build brand awareness, but reach millions of people.

 On Dec 3, Ford issued a Press Release:

Biggest. Tweetup. Ever. When Ford Motor Company (NYSE: F) hosted its Fiesta Movement Awards Celebration at the Palladium in West Hollywood Tuesday night it also set a Guinness World Record for the most attendees at a tweetup. A tweetup is any gathering of two or more people who know each other through Twitter, and this unprecedented event brought together 1,149 Fiesta Movement agents and Twitter friends.

“Time and again, our Fiesta Movement agents have shown how social media, adventurous spirit and unbridled enthusiasm can bring people together in new, exciting ways,” said Connie Fontaine, Ford brand content and alliances manager. “Never before has a group of car owners created such a sustained buzz for a new car. We’re thrilled to celebrate their collective accomplishment.”

In addition to the tweetup milestone, the event’s attendees also honored their favorite Fiesta agent, Courtney Force.

 

The full Press Release that was published has all the details.