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Words of 2009, Includes Hashtag, Freemium and…Tweetup

Posted: December 29th, 2009 | Filed under: News | | 3 Comments »

Tweetups are happening all around the Globe

Susie Dent, an English lexicographer, and popular dictionary expert, has presented the Words of 2009 and our very own Tweetup made the list. 

The story has appeared in several major news outlets, including the Yorkshire Evening Post.  Here’s a rundown of all the words that made her list this year.

* Bossnapping – noun: (in France) The prevention of senior managers from leaving company

* Zombie bank – noun: A financial institution whose liabilities are greater than its assets, but which continues to operate because of government support.

* Geoengineering/ecohacking – noun: The deliberate large-scale manipulation of an environmental process that affects the earth’s climate, in an attempt to counteract the effects of global warming.

* Jeggings – plural noun: Close-fitting leggings made of fabric that resembles denim in appearance (from jeans + leggings).

* Minute mentoring – noun: A system of advising aspiring professionals based on the format of speed-dating.

* Phantonym – noun: A word that looks as it if means one thing but in fact means something quite different (from phantom + antonym).

* Tweetup – noun: A meeting or other gathering organised by means of posts on the social networking service Twitter.

* Staycation – noun: A holiday spent in one’s home country rather than abroad, or one spent at home and involving day trips to local attractions

* Simples – exclamation: Used to say that something is very easy to achieve (from the “compare the meerkat” TV advert).

* Great Recession – noun: Term for the current recession, modelled on the Great Depression.

* Hashtag – noun: A £ (hash) sign added to a word or phrase that enables Twitter users to search for tweets (postings on the Twitter site) that contain similarly tagged items and view thematic sets.

* Freemium – noun: A business model in which some basic services are provided for free, with the aim of enticing users to pay for additional, premium features or content.

* Paywall – noun: A way of blocking access to a part of a website which is only available to paying subscribers.

* Unfriend/defriend – verb: To remove from one’s “friends” list (eg on a social networking website)

* Tag cloud – noun: A visual depiction of the word content of a website, or of user-generated tags attached to online content, typically using colour and font size to represent the prominence or frequency of the words or tags depicted.

* Slashdot effect – noun: The slowing down or crashing of a small website due to a huge increase in traffic when the website is linked to another, much more popular one


Tweetup Snowball Fight, Ends with Cop Pulling Gun

Posted: December 28th, 2009 | Filed under: News | | Comments Off

A D.C. snowball fight promoted on Twitter resulted in a cop pulling his gun out of its holster

A D.C. snowball fight promoted on Twitter resulted in a cop pulling his gun out of its holster

Bring a gun to a snowball fight?  A story written on Mashable last week talks about a D.C. cop pulling out a gun during a snowball fight that was arranged through Twitter.

A D.C. snowball fight promoted on Twitter resulted in a cop pulling his gun out of its holster on Saturday, according to reports.

The undercover cop was attempting to drive his Hummer down a snow-covered street when revellers pummelled the vehicle with snowballs; he then got out of the car and pulled his gun out, presumably as a way to scare off the crowd.

Jump to the full story over at Mashable.  It’s chock full of pics, video, and more.


Ford Fiesta Tweetup Sets Guinness Record for Most Attendees

Posted: December 5th, 2009 | Filed under: Marketing, News | | Comments Off

Ford's Tweetup Achieves Guiness Book of Records
Ford’s Tweetup Achieves Guiness Book of Records

Ford’s Fiesta Movement Awards Celebration at the Palladium in West Hollywood held on December 2, 2009, set a Guinness World Record – not for the most economical car, not even for the longest cigar or cabbage roll in the world - for the most people to ever attend a Tweetup.

It’s quite amazing what companies and individuals are doing with social media.  But Ford, a company struggling to make a comeback – is leveraging the power of Social Media – not only to build brand awareness, but reach millions of people.
 On Dec 3, Ford issued a Press Release:

Biggest. Tweetup. Ever. When Ford Motor Company (NYSE: F) hosted its Fiesta Movement Awards Celebration at the Palladium in West Hollywood Tuesday night it also set a Guinness World Record for the most attendees at a tweetup. A tweetup is any gathering of two or more people who know each other through Twitter, and this unprecedented event brought together 1,149 Fiesta Movement agents and Twitter friends.

“Time and again, our Fiesta Movement agents have shown how social media, adventurous spirit and unbridled enthusiasm can bring people together in new, exciting ways,” said Connie Fontaine, Ford brand content and alliances manager. “Never before has a group of car owners created such a sustained buzz for a new car. We’re thrilled to celebrate their collective accomplishment.”

In addition to the tweetup milestone, the event’s attendees also honored their favorite Fiesta agent, Courtney Force.

 

The full Press Release that was published has all the details.